CASE STUDIES

Empowering Advisors with Tools for the Future of Financial Planning

We were brought in to conduct a deep-dive investigation into the risk insurance journey for a major client. The process was complex, involving multiple touchpoints and stakeholders, and the organization needed clarity on where the experience was breaking down and how to fix it.

Lifecycle Architecture for User Activation

With over 15 years of experience across banking, telecom, and tourism, I’m a UX and Experience Strategy Leader dedicated to building brands, loyalty, and meaningful moments across the Middle East and Africa. I’ve led UX at d360,

Transforming a Traditional Insurance Giant into a Customer Centric Digital Powerhouse

As part of a broader digital transformation journey, the goal was to create a unified digital experience across a complex ecosystem spanning customers, employees, and intermediaries. But like any large-scale transformation, this vision came with its own set of unique challenges. Legacy systems needed modernization, siloed teams had to be aligned, and user experiences reimagined from the ground up. modernized, siloed teams aligned, and user experiences reimagined from the ground up.

CASE STUDIES

Empowering Advisors with Tools for the Future of Financial Planning

Lifecycle Architecture for User Activation

Transforming a Traditional Insurance Giant into a Customer Centric Digital Powerhouse

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