Are you maximizing your brand’s performance and boosting ROI with digital ads? You may think you are, but these top 10 digital marketing tips will ensure you fill all the gaps to ensure your brand climbs to the top of the digital ladder in 2018.

By: Guest Post

1. Write strong calls to action for your search ads that directly state what you want consumers to do.

2. Should you use correct punctuation in text ads? Yes! It just makes good sense.

3. Make your website mobile-friendly!

4. A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation.

5. Having a business blog is useless if you don’t regularly create and promote original and sharable content to help prove relevance and therefore rank in search engines.

6. Social media presence is important, think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake. 

7. Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets.

8. Like it or not, you “share” your brand on social media. And since consumers can start good and bad conversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages.

9. The correct Images can help sell your business, so choose them wisely.

10. Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats.