The power of digital marketing cannot be ignored – with technology advancing at a rapid rate and moulding every aspect of day to day interaction, now is the time to focus your energy into executing a digital strategy that will lead your business straight into the limelight.

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By: Issabella Andersen

Live Video Usage and Viewership Will Continue to Soar 

Like AI, live video is nothing new, but it’s growing exponentially. Everyone wants a piece of Facebook Live. It isn’t just popular with marketers. People love watching live video too. 

In fact, 80% of users said they’d rather watch a live video than read a blog post, while according to Facebook, live video gets 3x more views. Here are a few tips for getting started with live video:

1. Use live video to introduce your followers to your employees.

2. Advertise an exclusive sale or promotion to anyone who watches your live video.

Whatever you do, make sure your employees and any customers who are in your business at the time are aware that you’re filming to avoid any mishaps. It might be better to film a live video during off hours, though, since you can’t edit live video and people will see everything as it happens.

Customer Experience Marketing Will Increase

Customer experience marketing is exactly what it sounds like – making sure the customer has a good experience when you market to them. And, it’s gaining popularity; 68% of marketers say their business is increasingly focusing on customer experience in marketing.

Customer experience is hugely important. Customers see your business or brand as the sum of experiences they’ve had with you. This could be anything from in-store customer service to finding your local listing online or seeing one of your business’s ads on Facebook.